Marketing Tools

4 Ingredients of Mail That Sell: A.I.D.A.

(United States Postal Service, 2002)

Attention: If you know what your customers want, it’s not hard to get their attention. Just think about the biggest benefit your product or service can provide and dramatize it.

3 facts about the mail and growing your business

(United States Postal Service, 2002)

The mail can help any kind of business grow. If you can write a letter, you can build your business.

The recipe for creating a successful mailing list

(United States Postal Service, 2002)

Identify your best customers: A mailing list works best when you mail topeople who are like your best customers.

The who, what, when, where, why of getting your message out

(United States Postal Service, 2002)

Who should you mail to? Mail to people with whom you do business. Mailto people with whom you’d like to do business.

The 5 habits of highly effective postcards

(United States Postal Service, 2002)

They’re simple. A postcard has to get someone’s attention while they’regoing through the mail. And a disorganized mass of information just isn’t going to do it.

Postcard Marketing & Printing

Many businesses use postcards to market their services or products because of itssimplicity, versatility and cost effectiveness.

Postcard Design

When designing a postcard, it’s a good idea to pay close attention to detail.

Postcards Many Uses

Postcards are very versatile and can be used in a variety of ways.

Direct mail marketing and the ingredients of “stopping power”

One of the biggest challenges in using postcards for direct mail marketing is stopping power.

3 Ways to Use Brochure Marketing to Promote Your Small Business

It is important to not underestimate the impact on your company’s success that your brochures can have.

Benefits of using Tri-fold Brochures as a Marketing Tools in Your Business

In a digital world, brochures still offer many benefits that online ads and social media posts simply can't replicate.

Why You Should Mail Postcards

There’s nothing quite like a postcard. They’re a quick and memorable way to reach out to someone, and for years they’ve been a hallmark of vacations and holidays.

How to Track the Effectiveness of Your Postcard Mailing

It’s clear that postcards are an essential part of any effective direct mail marketing campaign. They’re unique, affordable and leave a lasting impression.