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Who - What - When - Where - Why

The who, what, when, where, why of getting your message out
(United States Postal Service, 2002)

1. Who should you mail to?
Mail to people with whom you do business. Mail to people with whom you’d like to do business. You can rent lists of potential customers and mail to them. Don’t be shy. You’re trying to let the world know about your great offer. Send mail to as many people as possible.

2. What should you mail?
Mail is very flexible. Send letters, postcards, self-mailing brochures – whatever you think fits your business. Professionals may prefer letters while retailers may prefer flyers. But there’s no rule. A retailer can send a “private sale” letter and a professional can send a postcard to announce his or her appearance at a seminar.

3. When should you mail?
Anytime you have news, an event, or upcoming news and events, it is a good time to send mail. An electronics store can let its best customers know in advance when the new digital cameras are coming in so they can have first crack. Are you a tax accountant trying to avoid that late-season rush? Write your clients in January.

4. Where do you send mail?
Again, send your mail to anyone who can do business with you. If you’re a local store owner, you can write to every home in your neighborhood and surrounding areas. If you have unique items that might appeal to people in other states, you can write to them.

5. Why send mail?
Mail is personal. And it can’t be missed. Looking through the mail means people have to spend at least a moment with your message. And sometimes, that’s enough to get their attention and lead them to a sale.
World Class Service

World Class Service

From the moment you begin working with U.S. Press, you'll notice the difference. It's our mission to provide the best customer service in the printing industry.

Dedicated Account Manager

Dedicated Account Manager

We pride ourselves on personalized service, which is why each customer is assigned a dedicated account manager to help you with each and every order. Your account manager will work with you to create brilliant marketing campaigns that deliver real results.

Expert Artwork Help

Expert Artwork Help

The quality of a marketing campaign depends on the quality of your artwork, so our graphic artists manually inspect your files to make sure they're ready to print. Every order, we'll send you a proof for your approval.

High Quality Printing

High Quality Printing

We deliver high qulality prints every time, every order. If you're ever unhappy with an order, we'll make it right. No exceptions.

Customer Reviews

Andco Windows
4/18/2018

We appreciate the fast service and the excellent product!

CJB Industries
4/18/2018
I drove over and spoke with (sorry I cant remember his name) and he was very friendly and professional. Everyone in the company did exactly what they said they would.
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