There’s nothing quite like a postcard. They’re a quick and memorable way to
reach out to someone, and for years they’ve been a hallmark of vacations and
holidays. But they can truly shine when applied to business and
marketing campaigns, serving as an inexpensive and effective way to
communicate with both prospective and existing customers. U.S. Press
recognizes this and offers affordable, effective postcards for your
business’s direct mail marketing campaign needs.
Savvy business people continue to recognize the effectiveness of a direct
mail marketing campaign in a digitally cluttered world. Postcards are an
important part of any such campaign’s effectiveness. They’re unique,
memorable and easy to produce. Compared to more complex printing projects,
they’re a simple and inexpensive way to bolster your relationship with
existing customers or make a strong impression with prospective clients.
One of the greatest benefits of
custom postcards
is how easy they are to incorporate in your company’s direct mail marketing
campaign. From production through distribution, they’re both easy and
inexpensive to produce. Even after a customer receives them, they retain
their value: Postcards that contain promotions or incentives, reminders or
calls to action are easily kept in a purse or wallet or on a bulletin board
or refrigerator, keeping your brand in front of your customers’ eyes.
Well-designed, attractive postcards are even more likely to be kept around,
extending their effectiveness – and your ROI.
These powerful marketing cards are rather quickly produced as well. With
U.S. Press, your order can be printed and prepped for mailing within four
business days, allowing you to engage quickly with your customers.
Another benefit of postcards is their uniqueness. Designed and tailored to
your specifications, custom postcards create a memorable image of your brand
in customers’ minds. Additionally, research shows that personalizing
postcards increases responses by 135%. Our presses are capable of such
customization, through what’s known as variable data personalization, giving
your business the flexibility it needs to relate to valued customers on a
personalized level.
Postcards themselves are extremely versatile not just in their design but in
their purpose. They’re especially useful in distributing promotions, coupons
or loyalty rewards to valued customers, further bolstering the relationships
you work hard to develop and maintain. They’re good for invitations or
holiday greetings, and they work well when paired with existing digital
marketing campaigns. Codes or coupons that are printed on the postcard
and made redeemable online will allow your business to understand the
effectiveness of your marketing campaigns and your customers’ consumer
habits, saving your business time and money.
U.S. Press is here to assist you in all of your business’s direct mail
marketing needs, including postcards. Our postcards are printed on gloss
covered heavyweight stock with UV coating featuring your design and message.
This means your ideas will reach customers on a sturdy, attractive postcard
they’ll be sure to appreciate. Our expert knowledge and printing capability
ensure you’re getting the best product available. With
postcards from U.S. Press, you can connect with customers in one of the most memorable, personal and
cost-effective ways possible.
Other Articles you may find helpful:
Postcard Marketing & Printing
The 5 habits of highly effective postcards
Postcard Design
Direct mail marketing and the ingredients of “stopping power”