For startup companies or small local businesses, brochures may seem like they could be an unnecessary budget expense. After all, they typically are more expensive than printing flyers or postcards. However, there are many benefits of using folded brochures, particularly trifold brochures, as a marketing tool in your business.
A trifold brochure is created by folding a sheet of paper twice, which gives the brochure three panels. The most common sizes of trifold brochures are 8.5" x 11", 8.5" x 14", 11" x 17", and 11" x 25.5". While there are many different options for brochure folds, the trifold has become the industry standard due to its simplicity and ease of design.
One of the most important benefits of using tri-fold or standard fold brochures in your marketing is the ability to include a substantial amount of text, images, and product information in one document. While postcards and flyers are great ways to quickly grab attention, brochures are ideal for when you need to give prospects more information about your company, services, and products. With their flexibility in design, trifold brochures allow enough room for you to tell the story of your company's history, include a few key products, and list out pricing for your products and services.
Additionally, you'll have enough room on your design to include a strong call to action: an enticing offer that prospects and customers can't refuse. Use your brochures to guide them into your store, visit your website, or call your company's main line.
The trifold brochure has undoubtedly become the most popular option for brochure printing. Why? Tri fold brochures are easily and neatly folded into three sections, which allows you to provide enough information while at the same time give your customers an easy piece to take away and keep. These brochures can fit just about anywhere, from your customers pockets to on top of their desks. Additionally, tri fold brochures are a cost effective solution to brochure printing. While accordion and z-fold brochures are typically more expensive, U.S. Press will fold your trifold brochures at no additional cost.
Brochures are the perfect choice for businesses that have a large range of services and products, such as restaurants, hair salons, and health clinics. What gives the tri-fold brochure an advantage over other printed pieces is that it can be divided up into panel sections. These individual panels allow you to divide information, services, and products into various categories quickly and easily.
In the digital world, brochures offer something to your customers that online ads and social media posts simply can't: tangibility. Brochures are something your prospects and clients can see and feel, which allows them to form a real connection with your company. Say for example you own a bakery, and you have new baked goods you want the world to know about. While a post on Facebook can certainly help you spread the word fast, a brochure will allow your audience to see your products in a whole different light. Imagine their delight when they get to hold a beautifully printed brochure in their hands, and on the very front is a colorful, bold image of your new sugar cookies. Not only will it give them a tangible experience with your company, but it will also give them something they can keep at their house or at work for months to come, constantly reminding them about your business and the baked goods you sell.
Getting ready to design your brochures? Download our free tri fold brochure templates to help you create print-ready artwork.
For other marketing tips you may want to read:
4 Ingredients of Mail That Sells
3 Facts About Mail and Growing Your Business
3 Ways to Use Brochure Marketing to Promote Your Small Business