For startup companies or small local businesses, brochures may seem like
they could be an unnecessary budget expense. After all, they
typically are more expensive than printing flyers or
postcards. However, there are many benefits of using
folded brochures, particularly trifold brochures, as a marketing tool in your business.
The Basics of Trifold Brochures
A trifold brochure is created by folding a sheet of paper twice, which gives
the brochure three panels. The most common sizes of trifold brochures
are 8.5" x 11", 8.5" x 14", 11" x 17", and 11" x 25.5". While there are many
different options for brochure folds, the trifold has become the industry
standard due to its simplicity and ease of design.
Provide a lot of information in one printed piece
One of the most important benefits of using
tri-fold or standard fold brochures
in your marketing is the ability to include a substantial amount of text,
images, and product information in one document. While postcards and flyers
are great ways to quickly grab attention, brochures are ideal for when you
need to give prospects more information about your company, services, and
products. With their flexibility in design, trifold brochures allow enough
room for you to tell the story of your company's history, include a few key
products, and list out pricing for your products and services.
Additionally, you'll have enough room on your design to include a strong
call to action: an enticing offer that prospects and customers can't refuse.
Use your brochures to guide them into your store, visit your website, or
call your company's main line.
Trifold Brochures Fold Up Neatly
The trifold brochure has undoubtedly become the most popular option for
brochure printing. Why? Tri fold brochures are easily and neatly folded into
three sections, which allows you to provide enough information while at the
same time give your customers an easy piece to take away and keep. These
brochures can fit just about anywhere, from your customers pockets to on top
of their desks. Additionally, tri fold brochures are a cost effective
solution to brochure printing. While accordion and z-fold brochures are
typically more expensive, U.S. Press will fold your trifold brochures at no
Information can easily be broken up into sections
Brochures are the perfect choice for businesses that have a large range of
services and products, such as restaurants, hair salons, and health clinics.
What gives the tri-fold brochure an advantage over other printed pieces is
that it can be divided up into panel sections. These individual panels allow
you to divide information, services, and products into various categories
quickly and easily.
Gives your customers and prospects a tangible experience with your company
In the digital world, brochures offer something to your customers that
online ads and social media posts simply can't: tangibility. Brochures are
something your prospects and clients can see and feel, which allows
them to form a real connection with your company. Say for example you own a
bakery, and you have new baked goods you want the world to know about. While
a post on Facebook can certainly help you spread the word fast, a brochure
will allow your audience to see your products in a whole different light.
Imagine their delight when they get to hold a beautifully printed brochure
in their hands, and on the very front is a colorful, bold image of your new
sugar cookies. Not only will it give them a tangible experience with your
company, but it will also give them something they can keep at their house
or at work for months to come, constantly reminding them about your business
and the baked goods you sell.
Getting ready to design your brochures? Download our free
tri fold brochure templates
to help you create print-ready artwork.
For other marketing tips you may want to read:
4 Ingredients of Mail That Sells
3 Facts About Mail and Growing Your Business
3 Ways to Use Brochure Marketing to Promote Your Small Business