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Many businesses use postcards to market their services or products
because of its simplicity, versatility and cost effectiveness.
It’s an important form of communication that’s inexpensive and can
reach a wide audience. Businesses can greatly benefit from this
method of marketing because it focuses on selling the product or
service directly to the customer.
There are 3 important
factors to consider when
deciding to use postcards: Postcard size, paper stock, and design. Familiarizing yourself
with these 3 factors will save time, cost and achieve positive
results.
Postcards come in several common sizes: 4x6,
4x9, 5x7, 5.5x8.5, 6x9 and 6x11. Be sure to talk with your printer
to find out which size and price best fits your marketing purpose
and advertising budget.
Paper stock refers to the
thickness of the postcard which is measured in points. A common
stock for postcards is “12 point gloss cover.” The gloss coating
is applied to the cards after the printing process and gives it a
shiny appearance.
A creatively designed postcard can
also prove to be effective. The right kind of color usage and
imagery can greatly enhance the product or service being
marketed.
By carefully considering these aspects of
postcard printing, you will not only save on advertising expense but also discover
a practical marketing tool for your product or service in today’s
market.
For further reading check out:
5 Effective Postcard Habits
4 Ingredients of Mail That Sell
Postcard Many Uses
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