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Postcards are very versatile and can be used in a variety of ways. With all the available technology on the web today, sending postcards has become very simple, convenient and fast. Postcards in digital format can be sent individually or in multiple copies to friends, family or business associates with just a click of the mouse. Whether you’re publicizing an event, giving handouts, need presentation material, launching a new product or service, or just keeping in touch, the postcard can serve your needs.If you have an upcoming event and need publicity, you can send postcards to inform and notify your prospects. It’s also a great way to promote a trade show you’re sponsoring or other types of shows you may be trying to organize.Postcards can also be used as handouts or give-aways to boost your ad campaign at shows. Your product or service can be easily promoted by this very efficient and cost effective method.Introducing new products or services with postcards is a perfect choice. You can maximize your budget and achieve your objective at the same time. Direct mailing your cards makes your presence felt in the market.Lastly, staying in touch with your customers through “Thank You” cards can prove to be invaluable. Expressing your appreciation for their support can lead to continued business and respect for not just your product or service, but you as a person. Using postcards as part of your marketing strategy can bring great returns for your business.