It is no small wonder that multibillion-dollar companies have sprung from the mail. It lets you make a highly personalized, relevant presentation to a customer, for the price of a First-Class Mail® stamp. Less if you send a postcard. You may even qualify for bulk-rate savings if you mail as little as 200 pieces at a time. Production and printing are also inexpensive. With a home computer and help from a local quick-copy shop, you can create, print, and send your mail for a very reasonable price. Even more, you can measure the results of every mailing you send out, just by counting the inquiries or traffic that come from the mailing. As you get a better “feel” for what works and what doesn’t in your business, you can make an adjustment to your mailings. So future mailings become more effective. And more profitable.