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The message side or back of the postcard should continue where the billboard side or front leaves off. It should give more details and instruct the reader what to do next. It should also offer an incentive or some type of reward to the reader for the action taken.
This is a direct mail postcard for an event Sunset Farm Foods and the local Chamber Of Commerce held. This marketing piece grabs your attention and tells you exactly what its all about. The postcard size will vary based on your needs.
For further reading check out:
5 Effective Postcard Habits
Postcard Marketing & Printing
Postcard Many Uses
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