Services: Mail Services > General
Automated Mail Guidelines
The Indicia BULK RATE is phased out by the Post
Office, and will not be used by US Press Direct. These samples are not
to scale, but shown for content only. The nonprofit indicia must have
the Post Office approved permit number for nonprofit organizations (NOT
Press Direct). The permit information may not be printed in less than 4
point type. If PRSRT STD or Nonprofit indicia contains special handling
instructions (“Priority”, “Express”, “Overnight”), then “PRSRT STD”
must be boldfaced, and 3/8” must be left clear around the indicia (does
not apply to postcard sized mail).</st1:country-region>
All mail pieces (not 4x6 postcards) will have a
return address in the left uppermost corner of the mail piece. It will
not exceed 33% of the height nor 50% of the
length of the mail piece.
All mail pieces will have a clear zone at the bottom
of the piece. This will be 5/8” high as measured from the bottom of the
piece, and 4 ¾” as measured from the right hand side of the piece.
Letter-size mail (not 4x6 postcards) will have a
clear zone, completely free of printing, ½” on the left and right
margins of the mail piece.
The addressing area must be white, with no ink
coverage. The address area must be a minimum of 2.5” tall by 3.75” wide
on regular mail pieces.
Folded Mail pieces: The closed fold (not the
opening!) is at the bottom of the address area to allow for a single
tab at the top of the mailing.
First Class mail pieces: Generally, the move update “Return
Service Requested” will be on First Class mail only. It may be placed
immediately below the return address, immediately above the delivery
address, or immediately below the indicia (preferred).
All pieces with a move update require a return
Letter-size First Class Mail or single-piece-rate
third class: Mail exceeding ¼” in thickness (or) it’s length exceeds 11 ½” (or) it’s height exceeds 6 1/8” (or) the following
formula: length divided by height = <1.3 or >2.5, then surcharges
will apply. We must contact the Post Office prior to printing.
Catalogs: When held with the bound or folded edge to
the right, the address will be placed in the upper right hand corner
perpendicular to the bottom edge. This area (2 ¾” as measured from the
bottom edge of the catalog) must be a clear zone so it can be processed
by our mailing system.