EDDM BMEU vs. EDDM Retail
There are two types of EDDM mailings: EDDM BMEU (Business Mail Entry Unit) and EDDM Retail. EDDM BMEU, which is generally referred to simply as EDDM, is favored for large EDDM marketing campaigns targeting wider geographic areas (an entire city, multiple routes, or various routes in different cities). It’s also the most useful option when looking to market in specific areas around the country that are distant from the physical location of your business.
For example, if you’re a national retailer in Los Angeles that is getting ready to open a new location in Atlanta, you can create an EDDM BMEU campaign targeted to a specific route located near your new location.
Or, if you’re a larger company looking to send mail to every person within a city, EDDM BMEU is the best way to go.
With EDDM BMEU, you’ll need to enlist the services of a print and mail house like U.S. Press. U.S. Press can print, address, and handle the complete mailing services for your campaign. Postage for EDDM BMEU costs $.162 per piece.
For local businesses looking to start a small campaign, EDDM Retail is a great option. With EDDM Retail, you can mail up to 5,000 pieces per day, and you can simply drop off your mail to your local Post Office rather than enlist the services of a mail house. One caveat: your mail pieces must be taken to the Post Office near your route. So, if you’re looking to mail to a route in Atlanta, you would have to take your pieces to that Post Office in Atlanta. For this reason, EDDM Retail is useful for marketing campaigns directed across a nearby ZIP code or mail route (rather than larger, or more widespread campaigns of EDDM BMEU). Postage for EDDM Retail costs $.187 per piece.
Is EDDM a Good Choice for Your Company?
Because of its location-based approach, EDDM isn’t the best method for specified marketing campaigns that depend on factors like targeted customer demographics or advertisement of products with a niche market. But it’s extremely cost-effective for broad-focus direct mail marketing campaigns designed to reach everyone in a specific area.
Here are some businesses that make a great fit for EDDM campaigns:
- Furniture Stores
- Department Stores
- Electronic Stores
- Home-Improvement Companies
- Insurance Agencies
- Real Estate Agencies
- Healthcare Providers
One way to decide if EDDM is a good fit for your company is to ask yourself these questions: Do my products/services appeal to everyone? Could anyone, within a specific geographic area, be a potential customer? Do I need to target people within certain neighborhoods?
If you answered yes to any of these questions, then EDDM could be a great option to reach prospects and grow your revenue.
To incorporate EDDM into your marketing campaign, you must ensure your mailing pieces meet USPS requirements:
- Each piece must be longer than 10.5” OR taller than 6.125” OR thicker than ¼”
- Each piece must be smaller than 12” x 15”
- Each piece must weigh less than 3.3 ounces
- Each mailing must consist of 200 or more pieces (and no more than 5,000 per day for EDDM Retail)
Some of the commonly selected postcard sizes at U.S. Press for EDDM mailings include 8.5” x 11” and 11” x 14.”
EDDM is a simple, cost-effective way to get your campaign out and in front of the eyes of a large number of potential customers. U.S. Press can help you from start to finish with your EDDM campaign. Give us a call at 800-227-7377 to get started!