There are two types of
EDDM mailings: EDDM Retail and EDDM BMEU (Business Mail Entry Unit).
For local businesses looking to start a small campaign of less
than 5,000 pieces, EDDM Retail is a great option.
With EDDM Retail, you can mail up to 5,000 pieces per day by
dropping off your pieces at your local Post Office. Simply order
your postcards from a printing company like U.S. Press, fill out
the paperwork from USPS, and drop off your mail pieces at your
Post Office. You won't need a mail permit to do EDDM Retail. This
is by far the most popular option for the majority of businesses
and organizations looking to send an EDDM campaign.
One note about EDDM Retail: your mail pieces mustbe taken to the Post Office designated for your route(s). So, if
you’re looking to mail to routes in Atlanta, you would have to
take your pieces to those designated Post Offices in Atlanta. For
this reason, EDDM Retail is useful for smaller marketing campaigns
directed across a nearby zip code rather than larger campaigns
that might be spread across a large region.
So what do you do if you'd like to mail to a larger geographic
area? The answer: EDDM BMEU.
EDDM BMEU is favored for larger EDDM marketing campaigns
targeting wider geographic areas
(an entire city, multiple routes, or various routes in different
cities). It’s also the most useful option when looking to market
in specific areas around the country that are distant from the
physical location of your business.
For example, if you’re a national retailer in Los Angeles that is
getting ready to open a new location in Atlanta, you can create an
EDDM BMEU campaign targeted to a specific route located near your
Or, if you’re a larger company looking to send mail to
every person within a city, EDDM BMEU is the best way
With EDDM BMEU, you’ll need to enlist the services of a print and
mail house like U.S. Press. U.S. Press can print, address, and
handle the complete mailing services for your
campaign. Please give us a call at 800-227-7377 if you're
interested in starting an EDDM BMEU campaign.
Is EDDM a Good Choice for Your Company?
Because of its location-based approach, EDDM isn’t the best
method for marketing campaigns that depend on factors like
targeted customer demographics or niche markets. However, it’s
extremely cost-effective for local businesses wanting to reach
everyone in a specific area.
Here are some businesses that make a great fit for EDDM campaigns:
- Furniture Stores
- Department Stores
- Electronic Stores
- Insurance Agencies
Real Estate Agencies
One way to decide if EDDM is a good fit for your company is to
ask yourself these questions: Do my products/services appeal to
everyone? Could anyone, within a specific geographic area, be a
potential customer? Do I need to target people within certain
If you answered yes to any of these questions, then EDDM could be
a great option to reach prospects and grow your revenue.
To incorporate EDDM into your marketing campaign, you must ensure
your mailing pieces meet USPS requirements:
Each piece must be longer than 10.5” OR taller than 6.125” OR
thicker than ¼”
Each piece must be smaller than 12” x 15”
Each piece must weigh less than 3.3 ounces
Each mailing must consist of 200 or more pieces (and no more
than 5,000 per day for EDDM Retail)
Some of the commonly selected postcard sizes at U.S. Press for
EDDM mailings are 6.25" x 9", 6" x 11" and 8.5” x 11".
EDDM is a simple, cost-effective way to get your campaign out and
in front of the eyes of a large number of potential customers.
U.S. Press can help you from start to finish with your EDDM
campaign. Give us a call at 800-227-7377 to get started or click
below to order your postcards online!