Smart and savvy business people know that marketing is something that can
take place anywhere. That’s why those who are aware of this fact use their
storefronts, waiting rooms or even the exterior of their building to pitch
their goods and service to all potential and existing customers.
Think about it. Picture a busy street in New York City or San
Francisco, checkered with posters and flags and signage. Now think of a
quaint downtown street in Anyplace, USA with sidewalk flags and signs
pitching sales or displaying a daily lunch special. What do these two mental
pictures have in common? The answer: All the businesses are doing whatever
they can to market themselves.
This argues for the usefulness of physical, signage-based marketing, but it
also reminds us how competitive the marketplace is. Successful business
people know that to take advantage of their business’s built-in marketing
platform, they have to employ the best materials possible and arrange them
in the most effective way. Your business can trust U.S. Press to provide the
highest-quality posters, banners and signage, made with your
perfectly-crafted designs. Read on to learn how to best use them.
Using Signage on Windows and Exteriors
Starting from the outside in, the windows of your business are a great place
to put a
poster or two advertising sales and specials. For restaurants, windows that face a
busy street or highway can feature a large poster with a great image of your
tastiest dish. That’s sure to get commuters to consider spending their next
lunch break with you.
But you don’t have to stop at windows. If you want to save your view of the
outside and still advertise to passers-by, you can use a
large banner on your building’s exterior to advertise a big sale or event. If your
building has a long, blank wall on its exterior that faces a busy
thoroughfare, that would make a great place to put a colorful, well-designed
can be placed right by a road or sidewalk. This method will cut to the chase
and guarantee you a marketing presence with potential consumers.
A Frame and X Banner Stands Near Doorways Draw Attention
Some of the best marketing opportunities are those that take place right in
front of your business. If your location sees a lot of foot traffic,
advertising right around the doorway to your business may be the most
effective place to lure in potential customers.
If you own a restaurant, placing an A Frame sign that features your
restaurant’s menu is a good way to entice passersby and give them an idea of
what items you serve. For other businesses, placing an
outdoor x banner stand
featuring a sale or other event just outside your door will get the
attention of people on the street, and could wind up netting you a few new
customers. Make sure your signs have a call to action, especially if you can
use that to get customers to step inside immediately.
Banner Stands for the Interior of the Business
A well-lit, tastefully designed interior will please and entice customers as
soon as they step into your store. Part of the design plan of any business’s
interior space should include marketing pieces.
One way to do this is to design large format graphics that advertise a key
sale or product you’d like to move. Design these pieces so that their color
and theme match the colors and themes of the space they’re in, but in a way
that still stands out to customers. A banner stand that fits the overall
space but features, for example, a message or call to action in large, clear
and attractive text will both please customers and motivate them to do
business with you, without “looking” like a marketing piece.
When integrating marketing pieces into your space’s design, use smaller
flyers, brochures, or other printed pieces throughout the space, with
retractable banner stands
on the perimeters of the space, i.e. the walls. This gives the space a more
natural and less cluttered feel. This way, you can market specific items or
sales to customers as they move through the space without making them feel
overwhelmed. If you have one large banner or similar piece you’d like to
employ, placing it on the wall opposite the front door and making it visible
throughout the space is the best way to integrate it into the overall
These tips will help you get started integrating marketing efforts into your
business’s physical location. As always, you can call your U.S. Press
account manager with any questions.